You may have a killer product and a sure-fire message that you believe will make your business a success. Nonetheless, despite your best efforts, it feels like nothing that you are doing is truly catching on with customers. This can be one of the most disheartening parts of running a business. There is no need to worry, however, as this guide highlights five elements that may be holding back your digital marketing outreach. Read on for five steps to quickly troubleshoot and have your business firing on all cylinders.
If you are running a business online, it simply won’t succeed if your search engine optimization (SEO) isn’t up to scratch. This means making sure that you understand the users’ intentions and your website turns up when people search for the keywords that you want to rank for. By not landing on the Google search engine results page, it’s likely that your business will never really succeed.
Bad Social Media Marketing
If you don’t have a strong social media marketing strategy, then it is likely that your business will fail. This is because so much business these days runs online, meaning that you need to engage people across the different social media sites, including Instagram, Facebook, Twitter, and Linkedin, in order for people to see your site’s online presence. The types of red flags that really turn users off are social media content with zero to no engagement, very low follower count and spammy, low-information posts. Avoid these if you want to succeed.
Ignoring Social Trends
The world is constantly changing; so is the way that brands . Make sure that your business is clued into these latest trends in order to make sure that your brand resonates. Whether it’s themes of LGBTQ rights, climate change and corporate responsibility, these concepts have moved into the mainstream. This makes it essential for you to absorb them into your messaging.
Poorly Designed Website
A poorly designed website is a major turn-off for the vast majority of people. This is especially true if they feel like they cannot navigate to find what they need. Make sure that your homepage really acts as the mothership for your message and content, allowing the user to quickly move onto that which they want to find. If you do need help creating a better website, this can help you.
There’s nothing anyone hates more than constantly receiving from the same place. While your intention might be in the right place, if somebody receives too many low-information emails from you, it is likely that they will turn off your product.
While it may seem sensible to copy the big brands that email all the time, these are usually companies that people feel they can’t live without anyway. If you email too much as a small brand, this can badly affect your business. Make sure to restrict your newsletters to one or two messages a week.